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    Page load time is a critical metric that influences your entire site’s performance.

    Even a few milliseconds can significantly impact the user experience (UX), conversion rates, and, ultimately, revenue that your site drives.

    In this post, you’ll learn why your page load speed is important, how it affects your business, and some quick and easy tips to improve your performance.

    Table of Contents

    What is website load time?

    Website load time — or page load time — refers to how long it takes for a website, or web page, to fully load and appear ‘on-screen’ when a user requests to visit that site.

    Or, simply put, it is how quickly the content of a web page is displayed when a user clicks on the site.

    Factors That Influence Website Load Time

    Website or page speed depends on a wide range of factors.

    “Internal” factors such as page elements, file sizes, code efficiency, plugins/widgets, etc can all impact page speed.

    Similarly, “external” factors, such as server/host response times, network connections, etc., can significantly impact how quickly a page loads.

    But even aside

      how fast should my page load