How much off msrp can i negotiate toyota

Question: How much below MSRP is a good deal?

Answer: There’s no specific amount below the manufacturer’s suggested retail price (MSRP) on a new car that makes it a good deal—generally, the lower, the better!

But don’t focus too much on the MSRP.

Make sure you understand the bigger picture of how car pricing works.

Car dealers purchase brand-new cars from manufacturers for an amount known as the “invoice price” or “dealer cost.” Manufacturers suggest an even higher price—the MSRP—for which dealers should sell the cars to the general public.

The MSRP is usually about three to eight percent higher than the invoice price.

MSRP is a well-known term. It’s sometimes called the “sticker price” or the “window price,” because federal law requires that any new light vehicle for sale must have this figure posted on its window, along with details like its estimated annual fuel cost and a list of optional equipment that’s installed.

Window stickers are sometimes called “Monroney labels” after the late Oklahoma senator Almer Stillwell “Mike” Monroney

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how much under sticker price should i pay for a new car